IDEO CHICAGO / STATE FARM: NEXT DOOR
For IDEO Chicago, two typographic voices were established: the voice of Next Door (State Farm’s meet-up, community space providing financial assistance to a younger generation) and the voice of the customer. For customer provocations, I used illustrative hand-lettering throughout the space. I used a hand-drawn redesign of Paul Renner's Futura typeface to establish the voice of Next Door.